The total number of legal online sports betting operators accepting wagers in the Empire State is now at six, after PointsBet launched its mobile app and digital sports betting platform in NY on Tuesday.
The gaming operator with roots and headquarters in Australia was among the nine sportsbooks chosen to receive mobile gaming licenses by the New York State Gaming Commission (NYSGC) but was not among the first four books to go live on January 8. However, after meeting all statutory and regulatory requirements imposed by the state regulators, PointsBet can now legally accept wagers in the state of NY.
Two years ago, PointsBet began its activities in the regulated US markets and has since expanded rapidly. New York is now the ninth state where the operator has deployed, following successful launches in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, and Virginia.
This has shown to be a banner week for the operator, as New York marks its third big development within mere days. Five days prior, on January 20, PointsBet announced that it had received its online gambling and sports wagering license in PA, and will soon be launching in the Pennsylvania market as well. Then, on January 21st, the operator announced its landmark sports betting partnership with AZ-based golf giant Troon.
“Launching in New York is a significant milestone for PointsBet, being one of nine approved online sports betting operators in the state,” said PointsBet USA CEO Johnny Aitken.
“New York’s passionate sports fans and bettors will now have access to the fastest online sports betting product in the market, with a live, in-game betting experience that PointsBet controls through our proprietary technology and a world-class team that is unrivaled.”
The launch marks another milestone for the legal sports betting market in New York as it now includes six active operators. First to the party were BetRivers (under Rush Street Interactive), Caesars Sportsbook, DraftKings, and FanDuel who all went live and accepted wagers on January 8, 2022, the first day of legalized online sports betting in NY.
A total of nine online gaming brands received a license to operate from the NYSGC and two-thirds of them are now live and accepting wagers. Prior to PointsBet, BetMGM was the most recent to launch, going live on January 17.
“This marks a momentous day for PointsBet in officially launching within the state of New York, poised to be one of the largest markets in the United States,” said PointsBet Group CEO and Managing Director Sam Swanell. “The PointsBet team is excited to prove our reputation and consistent ability to deliver a world-class experience to New York sports bettors.”
Initial numbers in the Empire State were indeed record-breaking. The opening weekend turned out to be a thorough success for the four brands and vaulted New York to the top of the US regulated sports betting market. The five boroughs of New York City reeled in handles of more than $8 million — more than any US state during the same period.
PointsBet will likely take advantage of its exclusive partnership with NBC Sports. The brand can be promoted across premium television and digital assets throughout the entire state — the most populous US state to date to allow legal online sports betting.
The partnership includes market access through regional broadcasts of the MLB’s New York Mets and the NFL’s New York Jets. Thanks to its Spanish-language functionality, the operator can also reach latinx sports fans via the NBC-affiliated Telemundo Deportes and Telemundo broadcast stations.
While PointsBet was late to the party for the final weekend of the NFL regular season, they are up and running in time for one of the biggest sports spectacles of the year in the US. The NFL Conference Championships await on January 30 while Super Bowl LVI takes place on Monday, February 14, 2022.
The corporate bookmaker is operating in Australia, the United States, Canada, and Ireland — in which it offers its innovative cloud-based wagering platform. They are also the platform provider for Resorts World, one of the remaining three approved operators yet to officially launch in New York.
Two additional operators — Bally Bet and WynnBET — have been awarded licenses and will launch once all of their regulatory requirements are met.