BetMGM unveiled its 2026-27 football season lineup on Sept. 9 in Jersey City, N.J., pairing enhanced pricing with product features, weekly promotions and premium experiences. The company said the goal is to give players more value, more ways to stay connected to the action and more rewards through the season.
A BetMGM blog page for Ultimate Teams says the free-to-play game lets eligible customers log in Monday through Friday to reveal daily cards throughout football season. Players can win prizes each week, including a share of a $50,000 Bonus Bets jackpot if all five teams cover the spread. The entry period runs through Jan. 18, 2027, and any Bonus Bets from the promotion expire in 96 hours.
BetDefense is another piece of the slate. It gives first-quarter injury protection on eligible professional football player prop wagers, returning the stake in cash if a covered player is sidelined in the opening quarter, subject to additional terms. BetMGM also said the First Bet Offer gives eligible new players up to $1,500 in bonus bets if their opening wager loses, though the offer is unavailable in several jurisdictions including Alberta, Ontario, Michigan, New York, New Jersey, Nevada, Pennsylvania, Puerto Rico and West Virginia.
InterGaming reported that BetMGM also introduced Legendary Thursdays, a weekly promotion tied to Thursday games, and Odds Flash, which sends push notifications when odds move on college and professional American football. The same report said the slate includes football-themed casino content, a refreshed Rewards Hub and in-person activations such as the Tailgate Beach Club and season-long Survivor and Pick’Em contests at select retail sportsbooks.
BetMGM said it is currently available in 31 markets with mobile and retail offerings. It also said it will continue expanding GameSense messaging across digital platforms and professional sports venues, following a combined $320,000 responsible gaming commitment announced this month by BetMGM and MGM Resorts International.
