Michael Rubin said heavier marketing is intended to narrow the sportsbook gap with DraftKings and FanDuel as prediction markets reshape competition.
The shared Michigan, New Jersey and Pennsylvania poker pool outpaced a US market that declined slightly year on year.
The U.S. champion collected $59,422 from 859 entries, while Ontario’s first platform series ended with a $10,100 Main Event prize.
Satellite and freeroll routes feed October’s $6.5 million NLH and PLO progressive-knockout tournaments.
The branded title follows its Canadian debut and arrives with an October leaderboard worth $25,000.
Combined betting activity grew as iGaming revenue rose and land-based casino takings declined.
Conflicting federal appeals rulings have left the status of sports-event contracts divided between CFTC oversight and state gambling law.
August was the sixth month of 2026 above the billion-dollar mark, although growth slowed in Michigan and New Jersey.
The reported 8% increase came as iGaming remained the market’s main source of gross receipts and sports betting trailed July.
The games supplier’s third US authorisation follows launches in New Jersey and Michigan within 18 months.
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