FanDuel says its AceAI assistant has now handled more than 268,000 customer queries and is available to all U.S. customers except those in Connecticut. The company has positioned the tool as a conversational layer inside the Sportsbook app, meant to help users research players and teams, explore markets and add selections to a bet slip without leaving the app.
The company describes AceAI as a single experience that brings research, analysis and betting tools together, and says it is the first conversational AI experience of its kind in the regulated U.S. sportsbook industry. Customers can type or speak requests into the chat, and the assistant remembers the conversation so follow-up questions can build on what came before.
That matters because the product is designed to let a bettor ask about a player’s recent performance, then keep going by asking AceAI to build a parlay or add another leg within the same exchange. FanDuel also says the assistant is available for NFL, NBA, MLB, NHL, college football, college basketball and soccer.
AceAI pulls player and team statistics from trusted sources, including numberFire and FanDuel’s own sports analytics platform. FanDuel says that approach is meant to keep responses grounded in data rather than opinion, while still giving customers contextual information they can use to assess a wager.
Responsible-gaming guardrails are built into the product. When a prompt suggests potentially harmful behaviour, such as asking how to recover gambling losses, AceAI is supposed to provide responsible-gaming resources instead of betting recommendations.
Sensitive topics are handled with pre-approved responses, and flagged conversations can be reviewed and escalated to FanDuel’s responsible-gaming specialists when appropriate. In earlier reporting on the product, FanDuel said the assistant was built by around 20 engineers, AI specialists, product managers and designers working alongside security, legal and compliance teams.
The rollout has been growing over time. Flutter’s blog said AceAI was live for around 50% of FanDuel’s U.S. customers and had processed more than 158,000 queries, while Bonus.com later reported a nationwide launch on June 10 and said the assistant was also unavailable in Canada.
Bonus.com also quoted sportsbook vice-president Jon Sadow saying that people do not want to navigate menus and prefer to ask a question and get a smart answer, and that sports betting is a natural fit for AI because the research is multi-layered. FanDuel says it is still in the early stages of the product and continues to explore how AceAI can make it easier for customers to discover, research and build bets.
