TN’s Sports Betting Handle Hits Record $386.1 Million in January

New regulator approves Fubo, bringing the number of online sportsboks to ten in Tennessee. Company says it is preparing to launch in TN and several other US states.
Neon sign of a cowboy advertising hats and boots is seen lit up at night on the side of a brick building in Nashville. Nashville may be famous for its music scene, but the state is clearly full of sports fans as well; TN's Handle Hit Record $386.1 Million
February 25, 2022

Tenessee sports bettors drove a record $386.1 million handle in January, helping the Volunteer State get off to a great start for 2022 — only its second full year for online sports betting.

Handle was up 12.9% month-over-month ($341.8 million) and 82.7% year-over-year ($211.3 million), according to data provided by the state’s new regulator, the Sports Wagering Advisory Council (SWAC).

January also marked the third consecutive month where handle exceeded $300 million.

Gross revenue from the vertical hit a near-record $36.2 million in January, up 47.4% month-over-month ($24.6 million) and 73.4% year-over-year ($20.9 million). Sportsbook operators were about $650k short of beating the record $36.9 million in gross revenue from November 2021.

Gross payouts totaled $349.8 million in January. That marked a 10.3% increase from December 2021 ($317.2 million). Payouts were also up 83.7% year-over-year, from $190,400,000.

According to SWAC, the state received $5.8 million in tax revenue in January, the second-highest month for such. The record for tax revenue was set in November 2021, when $5.9 million went into the state’s coffers.

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Data Patterns Begin to Emerge

Data from SWAC and its predecessor, the Tennessee Education Lottery (TEL) Corporation, show the handle for the full-year 2021 totaled $2.7 billion. Gross revenue from sports betting was $239.8 million for the year, while gross payouts totaled nearly $2.5 billion.

The state made $39.3 million during the first full year of its online sports betting enterprise.

Several patterns in the sports betting data have started to emerge. Besides the aforementioned trend of handle being above $300 million, gross revenue has exceeded $20 million every month since September 2021, and has eclipsed $30 million twice. Tax revenue has also bested $3 million in 9 of the 15 months that the market has been live.

Sports betting launched in Tennessee in November 2020. SWAC assumed regulatory authority for Tennessees legal online sports betting market from the TEL on January 1, 2022.

Fubo Sportsbook Awarded License, Making it Ten in Tennesssee

SWAC approved Fubo Sportsbook as the state’s 10th online sportsbook at its meeting on February 10. Fubo spokesperson Deliah Mathieu confirmed to US Gaming Review that it had been approved for a sports gaming operator license by the regulator.

“Once the license is issued, and subject to obtaining requisite regulatory approvals, we’re looking forward to fully launching our mobile sports betting operations in the Volunteer State,” Mathieu said. She added that Fubo plans to expand into several more states in the near future.

“In addition to licenses in Arizona, Iowa, and license approval in Tennessee, the company has obtained market access agreements in Indiana, Louisiana, Mississippi, Missouri, Ohio, Pennsylvania, and Texas,” Mathieu said. “Fubo Gaming expects to announce the launch of Fubo Sportsbook in additional markets this year, subject to requisite regulatory approvals and, in certain jurisdictions, enactment of legislation.”

The other nine sportsbooks that are currently live in the Volunteer State are:

Bally Bet, Gamewise, PointsBet, Superbook, and ZenSports have also submitted applications to SWAC to launch sportsbooks in the state.

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