MGM Resorts International will launch a new loyalty program on February 1.
The company is ending its M life Rewards program and replacing it with the newly revamped MGM Rewards loyalty program. The new MGM Rewards program includes some significant changes and will introduce status points for gambling and non-gambling spending at its US properties for the first time.
All tier levels remain the same, but new and exclusive marquee benefits have been added. The rate at which Credits are earned has been updated and lowered across the board. Fewer Credits will be needed to unlock the Pearl status.
“MGM Rewards was developed as a direct result of customer feedback and now offers more ways to earn, more ways to redeem, and more exclusive benefits at MGM Resorts’ 20+ destinations nationwide,” said Anil Mansukhani, MGM Resorts’ Vice President of Loyalty Marketing.
Credits can be earned across all MGM Resorts properties in the US. While most of the casinos are based in Las Vegas, the company has also expanded to include nearly two dozen properties in Massachusetts, Michigan, Mississippi, Maryland, and New Jersey.
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“MGM Resorts boasts an unrivaled collection of resorts and amenities for our guests from around the world. As every guest experiences our properties in unique ways, MGM Rewards is designed to recognize and reward every member with experiences uniquely suited to their preferences, whether that’s attending an incredible concert, enjoying a world-class meal, or staying in a luxury suite,” Mansukhani added.
To date, only gaming guests could earn personal rewards, but this will now be expanded to non-gaming activities, including dining, entertainment, spa services, hotel stays, and more. Slots players can now earn Slot Dollars (formerly known as PointPlay) on top of their MGM Reward Points, which can be used for free play in video poker and on slot machines. Table games will also trigger additional loyalty bonuses.
The company opted to retain the names of the five tier levels: Sapphire, Pearl, Gold, Platinum, and NOIR. The number of required Credits for the Pearl tier was lowered from 25,000 to 20,000, while the other thresholds were left unchanged. However, the rate at which tier Credits are earned was lowered significantly — to four points per each dollar spent.
Members at the Gold tier or higher will have resort fees waived under the new program and eligible customers will also receive access to exclusive tier appreciation events and experiences. Members at the Platinum tier and higher can benefit from travel credits to Las Vegas and advanced suite upgrades for up to three nights. Meanwhile, Pearl tier members and higher unlock complimentary tickets to MGM Rewards concerts.
To celebrate the launch of the new and improved loyalty program, MGM is offering an extended earning window — Tier Credits earned by members from January 1- January 31 will count toward both 2022 and 2023 Tier Status earning. A Tier Credit multiplier promotion is also on offer — from Feb 1 and until April 30, all members will earn a 2x multiplier on Tier Credits earned through gaming and non-gaming activities at one of the brand’s dozen Las Vegas properties.
The company promises a smart integration between MGM Rewards and its sports betting and iGaming platform, BetMGM. Additional partnerships with premier brands throughout the US will unlock further perks. MGM Resorts has also hinted at more partnerships to be announced in the coming months.
