Lawmakers want betting, account-restriction and problem-gambling screening data for every recipient before an Oct. 20 deadline.
Michael Rubin said heavier marketing is intended to narrow the sportsbook gap with DraftKings and FanDuel as prediction markets reshape competition.
The shared Michigan, New Jersey and Pennsylvania poker pool outpaced a US market that declined slightly year on year.
Handle rose from July and from a year earlier, while monthly revenue fell to a two-year low and the sportsbook hold declined.
Online casino adjusted revenue rose from a year earlier, while sportsbook receipts fell 29.3% and total online gross receipts declined from July.
A 13% rise in wagers delivered only about $17 million in revenue as opening Sunday results favoured bettors.
Florida attorney Jennifer Hoekstra says notifications, bonuses and VIP programmes are designed to keep vulnerable bettors wagering.
The disruption before Week 1 lineup lock left some players unable to access contests or replace inactive selections.
The state edged past its May high as broader gaming revenue and taxes also rose.
The two-week promo pays $2,500 a week in tournament tickets to regulars who cash in qualifying events.
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