Michael Rubin said heavier marketing is intended to narrow the sportsbook gap with DraftKings and FanDuel as prediction markets reshape competition.
The inquiry starts with allegations over promotional targeting, while regulators weigh AI’s potential role in detecting gambling harm.
Handle rose from July and from a year earlier, while monthly revenue fell to a two-year low and the sportsbook hold declined.
Online casino adjusted revenue rose from a year earlier, while sportsbook receipts fell 29.3% and total online gross receipts declined from July.
A 13% rise in wagers delivered only about $17 million in revenue as opening Sunday results favoured bettors.
Florida attorney Jennifer Hoekstra says notifications, bonuses and VIP programmes are designed to keep vulnerable bettors wagering.
A Hart and Jonas campaign and a PGA TOUR sweepstakes aim to draw customers to the operator’s responsible-engagement features.
The state edged past its May high as broader gaming revenue and taxes also rose.
The campaign focuses on California, Texas, Georgia and Florida, where sports betting is limited or banned and event contracts have found demand.
The voluntary standards cover influencers, digital ads and certification, and members have three months to comply.
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