Mr. Gamble has hired Brian Roth as its US Market Lead as it pushes further into North America, assigning him responsibility for affiliate partnerships, market expansion and content strategy. The move is part of the affiliate’s effort to extend its European base into the US and Canada.
In a July 3 press release from Malta, the company said Roth joins after five years at Gambling.com Group. His most recent role there was Bookies.com brand manager, and he previously served as senior director of sports.
Mr. Gamble said Roth brings nearly five years of specialised experience in US sports betting and iGaming affiliate growth. It also said he scaled Bookies.com from under $1 million to more than $5 million in annual recurring revenue within 12 months.
That growth was credited to a mix of SEO, paid media, email and content strategy. Richard Dennys, Mr. Gamble’s chief executive, said that track record was the kind of operating experience the company wants as it scales into new markets.
Dennys also said the industry is moving through an inflection point, with AI changing how players research, compare and trust operators. He said Mr. Gamble is building its leadership bench around people who can move at that speed while keeping accuracy and player trust intact.
Roth is also bringing in Manuel Mora to cover sports betting, casino, DFS and prediction markets. The company described Mora as an iGaming and betting industry analyst.
Mr. Gamble said Mora will help ensure its content gives users clear breakdowns of bonus requirements and honest pros-and-cons comparisons across operators. It said those comparisons are central to its mission of helping players make informed decisions.
The affiliate describes itself as an iGaming community platform offering reviews, guides and bonus comparisons across online casino, sports betting, DFS and prediction markets. It says it has a Domain Rating of 75 and one of the sector’s largest and most active community forums.
InterGame reported that Roth said prediction markets and DFS platforms are reshaping how people engage with sports and entertainment in real time. He also said Mr. Gamble is positioned to be a trusted guide as the market grows more crowded with new entrants in DFS, social casino and prediction markets.
Roth said he wants to bring the same growth playbook that worked at Bookies.com to make Mr. Gamble a go-to resource for players across the US and Canada. He said a dedicated voice to cut through the noise matters more as the market becomes more crowded.
