The gaming board delayed a five-year renewal while it examines shareholder filings, marketing safeguards and allegations involving AI-driven promotions.
The state says an undercover agent placed 12 sports wagers after confirming he was in Utah.
Bettors staked more than $2.4 billion, while a lower sportsbook hold cut operator revenue and sharpened debate over prediction markets.
September handle declined, while online casino growth and a sharp rise in sportsbook revenue marked the state’s gaming results.
Online casinos and sportsbooks must investigate warning signs, make live contact in serious cases and close accounts when risk persists.
The proposal would make personalised offers and betting recommendations presumptively unlawful, while preserving fraud and responsible-gambling tools.
Insurance claims analysis found roughly 5% increases in related prescriptions after states legalized online wagering, without establishing causation
The leagues and the National Council on Problem Gambling will urge fans to set spending limits and seek help when participation becomes difficult to manage.
Adjusted EBITDA, hold rates and spending per customer rose even as average monthly actives fell.
Michael Rubin said heavier marketing is intended to narrow the sportsbook gap with DraftKings and FanDuel as prediction markets reshape competition.
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