FanDuel renewed its multi-year partnership with GeoComply, keeping in place a relationship that has grown alongside FanDuel’s expansion from a single regulated state to more than two dozen. The deal preserves GeoComply’s role in FanDuel’s geolocation and identity-intelligence work, which sits at the centre of compliance and fraud prevention.
The companies said the technology is used to verify customer eligibility, speed up registration, strengthen compliance safeguards and stop fraudulent activity before it occurs. GeoComply will also assign forward-deployed engineers to FanDuel’s product and operations teams, with the aim of deepening the use of location and device intelligence, behavioural signals and real-time fraud detection.
A report in Covers said GeoComply has handled billions of player checks for FanDuel since the partnership began. It said the system has posted a 99.7% pass rate for FanDuel player checks and maintained 99.999% service availability during peak Super Bowl traffic, multi-state launches and regulatory changes.
GeoComply also cited a separate example of scale, saying it handled more than 3.2 million player checks during Alberta’s first week of regulated iGaming. Kip Levin, GeoComply’s chief executive, said FanDuel and GeoComply had grown up together, “from their first regulated state to nationwide scale.”
Levin said the work built on those signals now includes fraud and abuse detection, frictionless authentication and market insights, which he described as key to operators’ compliance at scale. FanDuel president Christian Genetski called GeoComply an important partner in building a platform customers can trust and said FanDuel was focused on delivering a strong customer experience while operating with high standards of integrity and compliance.
The renewal came as U.S. legal gaming moved into football season, a period that typically brings heavier acquisition and engagement. Prediction markets have added strategic importance to the alliance, because state-level sports betting and iGaming rules require age and geographic restrictions to be closely monitored and enforced.
FanDuel Predicts, which launched in the U.S. at the beginning of the year, now restricts its sports trading markets to 18 states and uses GeoComply’s technology to enforce those geographic limits. Prediction markets remained an area of focus for FanDuel, while outgoing Flutter chief executive Peter Jackson said the company expected to generate about $50 million of revenue from market-making this year and would keep building out that capability in the second half.
