Super Bowl LVII Generates Record 100 Million Geolocation Checks

GeoComply Solutions says Missourians attempted to access legal sportsbooks a quarter-of-a-million times to place wagers but were blocked from betting.
Super Bowl LVII Generates Record 100 Million Geolocation Checks
February 14, 2023

Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. Wagers on Super Bowl LVII — the first NFL championship to be held in a state with legalized sports betting — required a record 100 million geolocation checks across 23 states and the District of Columbia during the weekend of the big game.

GeoComply Solutions said the 100 million geolocation checks it conducted on February 11 and 12 marked a 25% year-over-year increase (80 million).

New York was the highest state for geolocation checks, with 13.9 million, according to GeoComply. Ohio, which just launched sports betting on New Year’s Day, was second with 12.6 million geolocation checks, followed by Pennsylvania (11.8 million), New Jersey (9.1 million), and Michigan (7.5 million).

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More than 100,000 geolocation checks took place in and around State Farm Stadium, the venue for the game. GeoComply — which provides geolocation security, fraud prevention, and compliance services for nearly all of the real money US online sports betting market — said more than 8,000 fans used their online sportsbook accounts to wager on the game.

“Super Bowl LVII was a record-breaking event,” said GeoComply CEO Anna Sainsbury. “GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”

The firm registered 7.4 million accounts over the weekend, a 32% increase year-over-year.

Ohio led all other sports betting jurisdictions in terms of total unique accounts for Super Bowl LVII with 1.1 million. New York was second, with 851,000 accounts created. Pennsylvania (793k), New Jersey (660k), and Michigan (575k) rounded out the top five.

Millions of Illegal Bets Blocked

GeoComply broke out a separate analysis of three states — Arizona, Kansas, and Pennsylvania.

Arizona was selected because it hosted Super Bowl LVII. Meanwhile, Kansas is a neighboring state to the home of the Kansas City Chiefs (Missouri), and Pennsylvania is the home state of the Philadelphia Eagles.

According to GeoComply, the 11.8 million geolocation checks made in Pennsylvania for Super Bowl LVII represented a 15.1% increase from Super Bowl LVI. The 793,073 unique accounts recorded in the Keystone State were up 15.9% year-over-year.

In Kansas, there were 2.2 million geolocation checks and 180,482 individual accounts. Sports betting soft launched in Kansas on September 1, 2022.

“Kansas launched online sports betting in September 2022, but the Kansas City Chiefs’ stadium — and many of its fans — are located in Missouri, where sports betting is not yet legal,” GeoComply said.

“Over Super Bowl weekend, GeoComply recorded 2.2 million legal sports betting geolocation transactions in Kansas, and Missourians attempted to access legal sportsbooks in other states a quarter-of-a-million times and were blocked from betting.”

Sports bettors in Arizona racked up 6.1 million geolocation transactions, a 14.3% increase from the big game in 2022. Unique accounts totaled 387,170, 8.5% higher than last year’s Super Bowl.

GeoComply said legal sports betting in the US had generated nearly $2.5 billion in tax revenue across US jurisdictions since May 2018.

“The rollout of regulated online sports betting in Arkansas, Kansas, Maryland, and Ohio since last year’s Super Bowl helped propel GeoComply’s transaction volumes to record levels, with over 44% of the US population now able to bet legally on the game,” the firm said.

The Kansas City Chiefs defeated the Philadelphia Eagles in Super Bowl LVII, 38-35.

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