DraftKings has expanded its responsible-engagement programme with a digital campaign featuring Kevin Hart and Nick Jonas, a football-focused Gamalyze tool and flexible “cool-off” periods that let customers pause wagering access for from three to 364 days.
The company announced the package on Sept. 14, after the Hart and Jonas campaign began on Sept. 10. Casino.org reported that the adverts continue the pair’s cross-country road-trip theme, with Hart using a car odometer to illustrate tracking betting limits through My Budget Builder.
The campaign is intended to increase customers’ awareness and use of tools designed to support informed decisions, DraftKings said. Lori Kalani, the company’s chief responsible gaming officer, said the operator had continued to invest in features that provide more information about play and more choices for managing engagement.
The new cool-off option allows customers to choose any duration between three and 364 days, during which wagering access is blocked. DraftKings said the feature gives customers greater flexibility in managing their activity.
The company has also launched Gamalyze American Football with Mindway AI. It is a gamified responsible-engagement experience for American football fans.
It extends DraftKings’ earlier Gamalyze products: Gamalyze Casino was integrated into My Budget and Controls in January, followed by a soccer-themed version during the 2026 FIFA World Cup. The American football edition is being promoted digitally and through in-person activations this month at the DraftKings Sports Bar at Wrigley Field, Gillette Stadium and Arrowhead Stadium.
DraftKings has paired the product push with a PGA TOUR sweepstakes. Eligible customers who use My Budget Builder or My Stat Sheet in My Budget and Controls from Sept. 16 through Sept. 29 receive automatic entry for a chance to win an all-expenses-paid trip to THE PLAYERS Championship.
My Budget Builder, launched in June 2025, lets customers set personalised limits or reminders across DraftKings Sportsbook, Daily Fantasy Sports/Pick6 and Casino. Its settings cover deposits, total and maximum wagers, losses, time spent, contest entries and contest fees. Limits may be reduced at any time, but cannot be raised until the chosen period has ended.
My Stat Sheet, introduced in 2024, gives customers a record of activity including time spent, deposits, withdrawals, contest participation and net outcomes. DraftKings said it has received more than 20 million visits since launch.
The September Gamalyze activations are scheduled to continue through the end of the month.
