Polymarket said it has become the ATP Tour’s Official Prediction Market Provider and secured exclusive streaming rights for ATP Tour and ATP Challenger Tour matches within the prediction-market category. The deal lets registered users in the U.S. watch live matches in the Polymarket app while trading on related prediction markets.
The agreement is with Tennis Data Innovations, or TDI, the independent joint venture between ATP Tour, Inc. and ATP Media Holdings Limited that manages official data and streaming rights across the ATP Tour and ATP Challenger Tour. The rights cover about 20,000 matches per season, including main-draw and qualifying singles and doubles.
Official real-time data and odds for settlement will be supplied by TDI’s exclusive distribution partner, Sportradar. Polymarket also said it will use Sportradar’s integrity services.
Ari Borod, Polymarket’s president of sports business development, said tennis is a natural fit for prediction markets because momentum can shift point by point and every match creates opportunities for expectations to change in real time. He said combining live ATP streaming with official data and prediction markets in one place would create a more dynamic product and that the company was excited to work with TDI and Sportradar across the Tour.
Defirate described the arrangement as the first live sports video streaming rights deal for a major U.S. prediction market platform. It also said the ATP agreement differs from Polymarket’s January partnership with DAZN, where prediction-market probabilities and trading were integrated into a streaming service, because in this case the live broadcast comes directly into Polymarket.
