Michael Rubin said heavier marketing is intended to narrow the sportsbook gap with DraftKings and FanDuel as prediction markets reshape competition.
Conflicting federal appeals rulings have left the status of sports-event contracts divided between CFTC oversight and state gambling law.
The invitation-only test puts the platform through controlled use by selected participants before a targeted late-October commercial launch.
U.S. News respondents also reported borrowing to bet and substantial use of prediction-market platforms.
Attorney General Catherine Hanaway says the companies must obtain gaming licences, meet age controls and pay state taxes or face enforcement.
A joint stipulation bars state action while Kalshi seeks further review of the Nevada sports-contracts ruling.
The trade group says sports-event contracts are bets in substance and should stay within state gambling rules.
The company said it had to choose between fantasy contests and a CFTC-regulated prediction-market business, then sued five states over efforts to stop its contracts.
The USTA also barred rival prediction-market ads in the arena and on TV, including ESPN
The state wants to bar the prediction-market platform from offering unlicensed event contracts after an earlier injunction fight failed.
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